Marketing with Innovation
Creative Thinking. Innovative Strategies. Brand Growth.
Bringing together creative insights and cutting-edge technologies to craft strategies that elevate your brand, engage your audience, and drive results.
Victoria Aristova
Expert in Strategy & Content Creation
Creative Marketing Leader
Hello! My name is Victoria Aristova, a marketing and communications professional specializing in creative strategy, digital transformation, and brand development. I help businesses drive growth and stand out by combining innovative marketing strategies, creative direction, and data-driven storytelling.
With 20 years of experience in marketing, communication, and strategic consulting, I have worked both agency-side and client-side across industries like retail, FMCG, sports, media and education. During 8 years at TBWA, a global creative agency within Omnicom Media Group, I built a strong foundation in creative methodologies, including disruption and heuristic approaches. These strategies continue to guide my work, helping brands stand out and drive success in today’s dynamic market.
With 20 years of experience in marketing, communication, and strategic consulting, I have worked both agency-side and client-side across industries like retail, FMCG, sports, media and education. During 8 years at TBWA, a global creative agency within Omnicom Media Group, I built a strong foundation in creative methodologies, including disruption and heuristic approaches. These strategies continue to guide my work, helping brands stand out and drive success in today’s dynamic market.
Areas of expertise
I offer customized marketing and branding solutions, from strategy development and content creation to AI-driven campaigns, all designed to enhance brand engagement
and deliver measurable results.
and deliver measurable results.
Brand Strategy & Communication
A solid brand strategy is essential for any successful business. I help create brand strategies that connect with your audience and make your business stand out.
AI Integration in Marketing
In today’s digital world, AI is an incredibly useful tool that saves time and expands analytical capabilities, allowing for more accurate and personalized communications. I offer AI-powered solutions to help businesses create smarter strategies and improve customer experiences.
Market Research & Consumer Insights
I help you understand market trends, consumer behavior, the insights needed to refine your marketing strategies and make informed decisions. Through customer journey mapping, I optimize brand engagement and improve the overall customer experience.
Brand Activation & Campaigns
I create and execute impactful brand activations and marketing campaigns that engage your audience and drive meaningful results. From developing creative concepts to delivering targeted communications, I help bring your brand to life and strengthen its connection with customers.
Inbound Marketing Solutions
I create and implement inbound marketing strategies to attract, engage, and convert potential customers through valuable content. By designing tailored content strategies and utilizing advanced AI tools, I generate personalized, high-impact content that resonates with your target audience across various platforms.
Website & Content Creation
Creation of websites, landing pages, and portfolios - from design to final implementation, including content creation and management (Tilda). Focused on concept development and engaging content to strengthen your online presence and achieve business goals.
Areas of expertise
I offer customized marketing and branding solutions, from strategy development and content creation to AI-driven campaigns, all designed to enhance brand engagement and deliver
measurable results.
measurable results.
Brand Strategy &
Communication
Brand Strategy &
Communication
I create and execute impactful brand activations and marketing campaigns that engage your audience and drive meaningful results. From developing creative concepts to delivering targeted communications, I help bring your brand to life and strengthen its connection with customers.
AI Integration
in Marketing
AI Integration
in Marketing
In today’s digital world, AI is an incredibly useful tool that saves time and expands analytical capabilities, allowing for more accurate and personalized communications. I offer AI-powered solutions to help businesses create smarter strategies and improve customer experiences.
Market Research &
Consumer Insights
Market Research &
Consumer Insights
I help you understand market trends, consumer behavior, the insights needed to refine your marketing strategies and make informed decisions. Through customer journey mapping, I optimize brand engagement and improve the overall customer experience.
Brand Activation & Campaigns
Brand Activation & Campaigns
I help you understand market trends, consumer behavior, the insights needed to refine your marketing strategies and make informed decisions. Through customer journey mapping, I optimize brand engagement and improve the overall customer experience.
Inbound Marketing Solutions
Inbound Marketing Solutions
I create and implement inbound marketing strategies to attract, engage, and convert potential customers through valuable content. By designing tailored content strategies and utilizing advanced AI tools, I generate personalized, high-impact content that resonates with your target audience across various platforms.
Website & Content Creation
Website & Content Creation
Creation of websites, landing pages, and portfolios, from design to final implementation, including content creation and management (Tilda). Focused on concept development and engaging content to strengthen your online presence and achieve business goals
My approach
The 4-Step Brand Growth Framework
The 4-Step Brand Growth Framework
My goal is to transform each brand’s vision into a tangible, actionable plan that drives growth
and creates lasting connections with customers.
STEP ONE
Understand the brand deeply
#mission #archetype #tone of voice #useful #commmunity
The first step in my approach is a deep dive into understanding the brand, its market, and its challenges. I gather detailed information through product analysis, competitive research, and market trend study. By immersing myself in the brand’s ecosystem—talking to experts, customers, and experiencing the brand firsthand—I identify key barriers and opportunities, forming a comprehensive perspective. This lays the foundation for developing a strategic plan that aligns with the brand’s vision and effectively addresses its challenges.
The first step in my approach is a deep dive into understanding the brand, its market, and its challenges. I gather detailed information through product analysis, competitive research, and market trend study. By immersing myself in the brand’s ecosystem—talking to experts, customers, and experiencing the brand firsthand—I identify key barriers and opportunities, forming a comprehensive perspective. This lays the foundation for developing a strategic plan that aligns with the brand’s vision and effectively addresses its challenges.
STEP TWO
Creative Strategy Development
#strategy #opportunities
#data-driven insights #transparent
Once I have a clear picture, I focus on identifying the brand’s aspirations and the barriers it may face on the path to success. I use creative problem-solving techniques and combine them with data-driven insights to pinpoint these obstacles and quickly identify the most effective strategies to overcome them. I focus on designing a strategy that not only addresses these challenges but also aligns with the brand's vision, making it actionable and efficient.
#data-driven insights #transparent
Once I have a clear picture, I focus on identifying the brand’s aspirations and the barriers it may face on the path to success. I use creative problem-solving techniques and combine them with data-driven insights to pinpoint these obstacles and quickly identify the most effective strategies to overcome them. I focus on designing a strategy that not only addresses these challenges but also aligns with the brand's vision, making it actionable and efficient.
STEP THREE
Connecting Brand Vision with CJ
#customer journey #no pain points #measurable #continuous improvement #quick win
This stage involves designing a tailored strategy that integrates both the brand’s goals and the Customer’s Journey. By combining creativity with analysis, I ensure the brand's vision aligns seamlessly with the consumer experience, creating actionable steps that drive results.
This stage involves designing a tailored strategy that integrates both the brand’s goals and the Customer’s Journey. By combining creativity with analysis, I ensure the brand's vision aligns seamlessly with the consumer experience, creating actionable steps that drive results.
STEP FOUR
Action Plan and Track Success
#measured effort #quick win
#long term #agile
At this stage, I transform the strategy into a clear Action Plan, outlining specific steps, timelines, and key actions needed to achieve the brand’s goals. This includes prioritizing tasks, allocating resources, and setting measurable milestones. Once the plan is in motion, I focus on tracking progress and optimizing efforts to ensure the desired results are achieved, driving brand growth and success.
#long term #agile
At this stage, I transform the strategy into a clear Action Plan, outlining specific steps, timelines, and key actions needed to achieve the brand’s goals. This includes prioritizing tasks, allocating resources, and setting measurable milestones. Once the plan is in motion, I focus on tracking progress and optimizing efforts to ensure the desired results are achieved, driving brand growth and success.
Let's meet
Hi, I’m Victoria Aristova - a marketing and communications professional with over 20 years of experience in creative strategy, digital transformation, and brand development. I was born in Moscow, spent much of my childhood in Germany, which gave me an early appreciation for different cultures and ways of thinking.
In 2023 I have moved to Lille, France, where I am living now with my partner and my two black cats, who also moved with me. I love to travel, learn new things and all what is alive and growing, flowers, squirrels, people or ideas. I speak 4 languages, Russian, English, French and a little Japanese, learning which is a long journey, which I decided to embark during COVID times because of my long-term fascination by the sublime balance of Japanese culture.
I believe in power of connection, and cherish the friendship that I managed to build with my many friends all over the world, from Australia to Canada and from Spain to Vietnam.
I began my career with a degree in Applied Mathematics in the Moscow University of Electronics and Mathematics, now part of the Higher School of Economics.
My early passion for marketing and event management led me to pursue studies in psychology at Moscow State University and kickstart my career by producing electronic music concerts and forming partnerships with international FMCG brands.
My professional journey accelerated when I joined TBWA, a global creative advertising agency, where I worked on 360-degree communication strategies for iconic brands like Danone, Pepsi, Adidas, and Unilever. I led integrated marketing campaigns and participated in global Strategic Disruption sessions within the Omnicom Group (TBWA, OMD, Tequila, Interbrand), further enhancing my expertise in creative and cross-cultural marketing.
In 2023 I have moved to Lille, France, where I am living now with my partner and my two black cats, who also moved with me. I love to travel, learn new things and all what is alive and growing, flowers, squirrels, people or ideas. I speak 4 languages, Russian, English, French and a little Japanese, learning which is a long journey, which I decided to embark during COVID times because of my long-term fascination by the sublime balance of Japanese culture.
I believe in power of connection, and cherish the friendship that I managed to build with my many friends all over the world, from Australia to Canada and from Spain to Vietnam.
I began my career with a degree in Applied Mathematics in the Moscow University of Electronics and Mathematics, now part of the Higher School of Economics.
My early passion for marketing and event management led me to pursue studies in psychology at Moscow State University and kickstart my career by producing electronic music concerts and forming partnerships with international FMCG brands.
My professional journey accelerated when I joined TBWA, a global creative advertising agency, where I worked on 360-degree communication strategies for iconic brands like Danone, Pepsi, Adidas, and Unilever. I led integrated marketing campaigns and participated in global Strategic Disruption sessions within the Omnicom Group (TBWA, OMD, Tequila, Interbrand), further enhancing my expertise in creative and cross-cultural marketing.
After my time at TBWA, I took on the role of Head of Marketing at ENKA TC LLC, a leading retail network headquartered in Istanbul. There, I was responsible for the full spectrum of marketing and advertising activities across a portfolio of 10 major shopping centers in Russia. I led a dynamic in-house team and collaborated with top-tier international branding agencies to develop and execute creative, results-driven communication strategies tailored to each region.
During my time at the company, I implemented dozens of campaigns and large-scale events — including fashion shows, B2B networking formats, sports tournaments, and high-impact promotional partnerships with international brands such as MasterCard, Cirque du Soleil, and Eurovision. These initiatives not only increased customer engagement but also delivered measurable business results, with tenant sales increasing by 100% to 300% in many cases.
During my time at the company, I implemented dozens of campaigns and large-scale events — including fashion shows, B2B networking formats, sports tournaments, and high-impact promotional partnerships with international brands such as MasterCard, Cirque du Soleil, and Eurovision. These initiatives not only increased customer engagement but also delivered measurable business results, with tenant sales increasing by 100% to 300% in many cases.
I further expanded my expertise by studying Fashion Business at the British Higher School of Art and Design, where I merged my business and branding knowledge with creative fashion insights. Later, as Industry Relations Manager at the school, I launched the Textile Design program, forging a partnership with Roland to establish a state-of-the-art printing academy for students.
Following this, I joined The North Face, a globally recognized outdoor brand, as DigitalPR and Marketing Manager. There, I crafted digital strategies, managed ambassador relationships, and used market insights to enhance brand engagement in the Russian market.
My next role at WildBrain CPLG, a global licensing agency representing brands like Peanuts and Paw Patrol, saw me enhance the positioning of over 20 brands across the CIS market. I utilized AI tools like ChatGPT and MidJourney to optimize content creation, driving brand visibility and market share through targeted campaigns and strategic partnerships.
Now based in Lille, France, I am leveraging my international expertise to explore new opportunities in the European market. With a deep understanding of global marketing and digital transformation, I am focused on creating impactful, data-driven projects that combine creativity and strategy.
Alongside my professional work, I have contributed to education and cultural projects. As a guest lecturer at the British Higher School of Art and Design, I taught courses in sustainable marketing, event management, and corporate PR, mentoring students on real-world case studies.
I also the executive producer of VeloNotte, an international non-profit cycling event celebrating urban landscapes and city history, with events in cities like Rome, London, and Moscow, attracting thousands of participants.
Clients and Partners
Clients and Partners
Contacts
Do you have any questions or suggestions?
Would you like to receive a portfolio and discuss possible collaboration formats?
Would you like to receive a portfolio and discuss possible collaboration formats?
France, Lille
Phone: +33 07 88 52 06 61
Email: victoria.aristova@gmail.com
Phone: +33 07 88 52 06 61
Email: victoria.aristova@gmail.com
